You have made your mind about opening a hair salon business, have a great business plan, secured your financing and found the just right location for your first store but your pace has slowed because you’re yet to fix up a name for your beauty salon. Let’s face it, the task of selecting the name for your salon can be quite daunting andrequires you to do a fair bit of research. Believe it or not, but names play a big factor in how people decide which place to visit and which to avoid. Infact, multiple studies have shown that business can lose up to 15% of potential clients just because the name wasn’t likeable enough. A catchy and modern name is highly likely to catch the attention of potential client. Thus, much care should be taken in choosing the right name for your business. In this post, we navigate the journey to arrive at the name for your business.
It is the ideology of your business, or its core values that will be the cornerstone of your name. In other words, your name should reflect your ideology or core value. It should be able to effectively communicate what you stand for, and what you can achieve. If you’re opening a hair salon business that will cater to high end clients, then it must be reflected in the name. Alternatively, if you’re looking to open a bohemian salon, the name should be reflective of such ideology. We recommend that you think and write down all the possible names that you feel will attract your target demographics. Irrespective of the fact that these names are words or phrases, jot it down all and make a list.
With the preliminary list ready, it is time to have some brainstorming sessions. We shall now run an elimination round. The first set of names to go off the list would be the ones that are either difficult to spell or to pronounce. If you’re wondering, why are we doing this? Then always bear in mind that the name of your salon should roll of the tongue easily and effectively communicate your brand. Moreover, it also a way to eliminate the names that do not seem to fit well, or you don’t feel that you love them enough.
With the first set of names now being available, it is time to look for their availability over internet. So, we will now progress to check whether a domain name is available. A website helps you legitimize a business and build trust. With the domain name being available, one must check for availability of the name on social media handles. If you’re wondering why, you must look for the availability of the name on social media handles, it is important to note that these pages will be utilized for your digital marketing campaigns.
Aside from the above basic drill, you would need to have some more checks and balances to arrive at the final choice.
- As a thumb rule avoid names, which may limit the potential of your business
- Conduct a thorough search that you’re not using a name that is already in use
- Always check whether the name of your choice has any copyright or trademark registrations
- Get feedback on the name from industry veterans, stylists, and mentors.
Here are some of our top suggestions to help you with your inspiration of opening up a hair salon business.
- Serenity Salon
- Curls and Lines
- Mane Masters
- Le Coiffeur
- Luscious Locks
- Tress Game
If you’re still unsure or haven’t been able to decide on the name, you may consider using technology to suggest you with potential names. Nowadays, there are many websites, which can help you with potential names based on your idea. You can enter the keywords of your ideas and these websites populate a list of names for you to consider. Some such popular websites are business name generator, and Namelix. These are fairly easy to use and have a plethora of suggestions.
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