Content marketing engages your customers through digital channels like social media, blogging, and email marketing. You may be aware of what content marketing is, but how effective is your current strategy?
Your competitors are investing in content marketing, as marketing budgets continue to move into digital strategies. According to Forbes, the most effective content marketers allocate a more significant part of their content marketing budget. For B2B, it’s 42% of the total marketing budget, compared to 28% for less-effective marketers.
Do you have a documented content marketing plan in place? It can mean the difference between succeeding or continuing with your weak efforts. Here are some eye-opening statistics:
88% of B2B marketers currently use content marketing as part of their marketing strategy, but only 32% have a documented content marketing strategy.
76% of B2C marketers have announced the use of content marketing, but only 37% say their strategy is effective.
There is a difference between scattered effort and effort required in a content marketing plan. What side is your business currently located in? In this content quick marketing guide, you will learn how to create a high-quality content strategy in seven straightforward steps. Let’s start.
Write down your goals and objectives
The first step is to set content marketing goals. You have to know what you want to achieve, so you have to see if you are succeeding or failing to reach your goals. You need to have something to measure weekly or monthly.
It is appropriate to decide what you hope to achieve. If you do not do this, then you will create the content only to create the content, which may not be the most efficient use of your time or budget.
Here are the goals that most companies consider to help you decide where to focus your efforts:
Brand awareness or promotion
This is the most popular reason for advertising people. They are trying to get more attention and awareness on a larger scale. Content marketing through blogging and social strategies is the best way to do this because it is organic and original, which means people trust your brand more and feel more loyal to you. This is a great strategy, although it requires a vision and an implementation plan.
Lead dialogue and sponsorship
Once someone has subscribed to the emails, they have given you a “permission” to transfer it (of course, not in an undesirable way, but in a fun way). Depending on the purpose of the dialogue, companies may want to convert visitors into a webinar or download an e-book. You can continue to use the content to take them through the customer’s trip buying cycle.
At this point, the goal is to convert subscribers into customers. At this point, the subscriber is now shopping for a qualified driving, so you have to start sending them content about the product or service. You can send them case studies of how the product or service works for your other customers. At this stage, they need to know why your offer is best for their needs.
This is where you create content specifically for your customers. Your content is a great way to educate customers about your products, how to use them, how they fit their lives, or to solve their needs. Do you write about how to use your product or service best? If not, it should be.
Engagement and retention
Customer loyalty and retention
You have clients; now, it’s time to keep those customers. You can do something like creating a customer flyer, host an event, or create a webinar. The more engaging content you create, the more engagement you have, and the better you can drive customer loyalty and retention.
Search and identify your audience
It’s all about sending the right message to the right person at the right time.
Before you can always send a message, you need to know who the “right person” is, so that you can send the best word to him.
The reason why content marketing fails so often is due to a lack of research.
You never have to create your characters based on your assumptions or intuition alone. No doubt, you should never – never repeat – you should only try to get everyone and anyone on your email list or as your customer.
Keep in mind that quality is superior to the quantity and if you are looking to improve the amount you are adding another annoying person. You want your content marketing to be well-targeted. If you do that, you have to be more productive.
You can find out who your target audience is by researching, monitoring, interviews, surveys, and competitive analysis. Here are some questions to ask yourself when developing your characters:
What products or services do I expect, what use do the customers I compete with or what supplements or what might translate into interest in my offer.
Where do these people hang on the Internet?
Are there any small pending results?
Are there people who do what you want them to do, just somewhere else?
What are my best subscribers or what trends have you noticed that they will help me direct my messages to the horizons?
Search using keywords
“Think about SEO this way: If your customer-focused content marketing program is a sandwich, SEO is mayonnaise. It touches almost everything and enhances the overall flavor of the sandwich, but on its own, it’s not very appetizing.”
When you have a question, what do you do? Perhaps Google is suitable.
Smart marketers will know that someone like you needs information on a topic in the industry, so they can improve their content so you can easily find it on the first page of Google.
The links that appear on the first page of Google are the content that contains the best search engine optimization (SEO) for that specific search query. SEO is a practice to improve and enhance a website to increase the number of organic visitors the site receives from search engines.
Search engines, including Google, Bing, and Yahoo!, are the main engines of web traffic. Although other referrers, such as social media networks and social media sites, may help increase traffic, for most Internet users, search engines are how you find websites, regardless of the type of site you are looking for.
For researchers to find your website, you need SEO for your website, which means you need to do a keyword search.
A keyword search is when searching to see what people are typing in the search engines to find you or your competition.
About DroidOwl: DroidOwl is a Digital Marketing Company that works for its clients’ to achieve positive ROI through funnel designing, organic SEO, and strategic paid marketing.