online store

10 Mistakes to Avoid When Setting Up Your Online Store

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With the e-commerce industry on a boom, more and more individuals are inclined towards setting up their own online stores.

However, it’s important to understand that while you can millions from e-commerce, getting to that stage isn’t easy.

Many business owners make certain mistakes that don’t let their website or store run successfully.

In this article, we’ll discuss some of these mistakes so you can steer clear of them and increase your chances of success in e-commerce.

1. Not Having a Proper Plan

Strategy and planning play a fundamental role in business, especially online ventures that operate across multiple sales channels and devices.

You might have an excellent idea, but that’s only half the part. The other half is execution, for which you need a proper strategy or plan.

Most importantly, you should review this plan periodically and take action based on the outcome.

2. Ignoring the Competition

It’s highly likely that someone out there is already offering the product or service you plan to offer unless your idea is out of this world (quite literally).

The important part is knowing how you can offer it in a better or unique way – and for that, you need to conduct a competitor analysis.

You need to know what kind of products your competitors are selling, how they are doing their marketing, what prices they are setting, and how fast they adapt to the changing market trends.

Ignoring these factors can potentially lead to a loss.

3. Choosing a Poor-Performing Platform

While there are several hosting platforms out there, not all of them are suitable for your business.

It’s a good idea to ask for recommendations from friends and family who’ve been into e-commerce for some time.

But ultimately, your platform selection should be based on your business model, the requirements of your target audience, and the size of your business.

4. Choosing A Lousy Website Template

Web design is the first thing users will note when they visit your website, and it will also determine whether or not your site visitors feel like browsing around.

Make sure you choose a template that’s visually appealing, user-friendly, and mobile-friendly to attract visitors from multiple devices and sales channels.

5. Not Having A Proper Marketing Strategy

Having a proper marketing strategy is essential for success in e-commerce, especially if you have many competitors.

The first step to creating a solid marketing plan is conducting market research. There are several marketing strategies – influencer marketing, content marketing, PPC marketing, and much more.

See what techniques your competitors are using and how you can leverage them for your online store.

6. Uploading Low-Quality Photos and Product Descriptions

You might’ve heard the phrase seeing is believing. This particularly holds in the case of online stores.

When you sell online, your customers cannot feel or taste the product – they rely on the images that you upload and the description you give write along with them.

Hence, make sure you upload high-quality photos and write catchy yet concise descriptions so your customers can make well-informed decisions.

7. Forgetting about Search Engine Optimization (SEO)

If you go through successful e-commerce business examples, you’ll see all of them have one thing in common: a proper SEO strategy.

SEO is one of the most effective ways to increase brand visibility and attract high-quality leads to your website. Without SEO, it will be harder for your business to attract new buyers, drive revenue, and ultimately grow.

8. Using Only One Payment Gateway

A vital part of the customer journey and experience is the process of accepting payments.

Relying on a single payment partner can be tricky, as it doesn’t offer the flexibility customers desire. Also, no payment gateway is immune to unplanned outages, resulting in a financial and reputational loss for a business.

Hence, you should try to integrate at least two or more payment gateways in your online store.

9. Leaving Technical and Legal Details for Last

Imagine this: you’re all set to launch your online store. You have an incredible web design and a fantastic range of products. But wait, the domain name you chose is already taken. Now what?

This is just one of the several business considerations you need to address when setting up your online store. It’s best to deal with such technical and legal details initially, so you don’t face problems later on.

10. Trying to Do Everything Yourself

Many aspiring entrepreneurs think they can do everything themselves, but it’s not possible.

Even if it’s a one-person business, there are so many different tasks to take care of, and you can’t do them all without compromising on the quality or deadlines.

It’s always good to outsource or build a small team. Thanks to technology, you can set up a virtual office if your budget doesn’t allow a physical one.


When you’re trying something new, you’re bound to make mistakes.

However, a little research can help you avoid these common mistakes, save you a lot of time and effort, and accelerate your journey to online store success!

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