If you’re wondering what PPC management is, online advertising allows you to place ads on other websites and private properties. Many companies, including Google and Facebook, offer PPC advertising. These ads are displayed on search results and private websites. They are very inexpensive to produce and can reach billions of people every day.
Negative keywords
One way to increase the effectiveness of your PPC management campaign is to use negative keywords. These keywords can be used for specific campaigns or ad groups. For example, a dental office campaign could include negative keywords for braces and emergency dentistry. Using negative keywords will ensure that your ads are not being shown to people who have never visited your practice.
Negative keywords can also be useful when it comes to marketing disasters. Unlike positive keywords, these are less likely to be used by searchers and will therefore be paid for. However, this doesn’t mean you should disregard the negative keywords in your PPC management. They can save you 20% to 50% of your PPC advertising budget.
Competitive analysis
If you’re in charge of PPC management, you should do competitive analysis regularly to stay on top of the competition. Competitive analysis will tell you which keywords your competitors are bidding on and what messaging they’re using. This will help you create ads that have better positioning and relevance. And because the competitive landscape is constantly shifting, you can change your strategy to improve your results.
When doing competitor analysis, focus on the most important data sources first. That way, you’ll avoid making unfounded connections and incorrect conclusions. Your data sources should include your competitors’ websites, ad copy, and target audience. Then, you can start monitoring their bids and impression shares.
Understanding your competitor’s intent is critical to understanding how to beat them. This is not an easy task. Your competitors may not be too keen on answering your questions. However, you can learn a lot by watching their activities.
A/B testing
A/B testing in PPC management is a process designed to improve your campaign’s performance and increase your return on investment. But first, you must use it correctly to ensure your campaign’s success. Some common mistakes to avoid include the following:
- Testing too many different things
- Messing with device bid modifiers
- Changing your ad schedule too frequently.
To ensure your results are accurate, run your tests for a sufficient amount of time. Try to collect at least a few thousand impressions for your test. You can use social media channels to test landing pages. For example, if you have a Facebook page, you can use the “Ads Manager” feature to test different variations of the same page.
The goal of A/B testing in PPC management is to determine which version of a page works best. A split-testing method can waste your money and resources if the two versions of the page are completely different. Therefore, creating a sound hypothesis for your test is vital before running any tests. Your hypothesis is an assumption that will be tested in two different ways and will explain why you see certain results.
Costs of hiring a PPC management company
If you’re considering hiring a PPC management company, be aware that the costs will be quite high. While it is possible to find a cheap ad agency that charges under $100 per ad, this is unlikely to benefit your company. Professionals charge a higher rate and offer more services.
The fees charged by a PPC management company depend on several factors. These include the agency’s experience, size, and ability to deliver results. Different agencies charge different rates, so you should do your research. While there are many different agencies, look for Google Partner-certified agencies.
One of the most important benefits of hiring a PPC management company is its expertise. They have access to sophisticated software that enables them to adjust your campaigns to boost performance. They also help you set and meet goals for your business. For example, a PPC management company can help you identify your target audience by looking at their interests, shopping habits, household income, and much more.
