If you are a marketer or strategist looking for ways to accelerate your business, then you are in the right place. Competitive intelligence is a strategy to help you see the gaps in the market and possible solutions. Competitive research involves conducting market and competitor research for any business success. The CEO and Co-Founder of Owler, Tim Harsch, explains it so well. According to him, when you conduct market research accurately and promptly, it will determine whether you close a deal or not. The quality, direction, and marketing strategies of your business will improve depending on how your business incorporates emerging trends.
For this reason, you should have a process in place for collecting competitor data, processing, organizing, and sharing it.
So what exactly is competitive intelligence?
Competitive intelligence is a practice that involves gathering the necessary information and emerging trends from competitors to identify and assess their strategies and actions. Now that you have understood what competitor intelligence is, you need to know all the tools you can use to achieve your business success. Here are all the competitive intelligence tools.
1. Crunchbase
Crunchbase is one of the most recommended intelligent tools for businesses looking to find private and public companies’ information. The information you can find includes investments, funding, founding members, and employees. This will also include all the mergers, acquisitions, and industry trends. You will receive real-time information on your competitors because CrunchBase has integrated with Owler and SimilarWeb tools.
2. Netbase Quid
NetbaseQuid is a competitor and marketing intelligence platform that has been named as a global leader in The Forrester Wave, according to Q4 2020 report. The platform provides many options to its users, including themes, dashboard templates, and an atopic turner that excludes spam. The ranking by Forrester is enough proof that the firm is incorporating emerging trends to new and existing businesses.
Since the merger of NetBase and Quid at the beginning of 2020, there have been new enhanced features and products. Some of the products include NetBase Pro, Quid Social, NetBase News, AI Studio, Quid Pro, and NetBase Enterprise.
NetBase Quid will help you achieve the following for your business:
- Identify all the emerging trends in the market, especially those that matter to your consumers.
- Understand more about the consumer’s needs, the competitors, and the industry.
- Establish all the issues that are critical in your business.
- Understand what drives the consumers to make their decisions concerning products and services.
- Understand and identify the gaps in the market, especially concerning new products and investment opportunities.
3. Owler
Owler is another competitive, intelligent tool that helps you identify all the potential competitors in the market and how you can measure up to them. When you use the platform, you will get an opportunity to see a snapshot of the important details concerning all your competitors. The good thing about Owler is that you will receive a daily update on their news and announcements.
4. Crayon
Crayon is a platform that provides you with an opportunity to view and find solutions to everything that happens outside your company. It allows you to capture and analyze all the insights from your competitors. It uses Artificial Intelligence to provide you with actionable intelligence for your business. The best part is that it is a free platform. However, there is a paid platform called Crayon Intel Pro.
5. VisualPing
VisualPing allows you to monitor all the actions taken by your competitor’s websites. It alerts you every time the competitors have made changes to their websites. You only need to integrate the platform with your other apps. You will also be receiving alerts whenever and wherever you are.
If you want to have a great experience, use Deep Dive Duck, which will help you track up to 10 websites that receive notifications for each site’s pages every week.
Read More: World Famous News.
